About Tomato



Installation for the headquarters of Japanese mobile network KDDI. Located in the Harajuku shopping district, the theme “Youmewho” refers to the area’s culture: individual identity absorbed into a large group. Visitors were invited to photograph themselves, with their face appearing as circular pixels on a special screen. The faces were then used to create a large video image of teens marking their own faces with make up. When visitors held up their phones to photograph the installation, the abstract images reduced in size to be readable as portraits.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.