About Tomato

Integrated

Smirnoff

:30 commercial to portray the process that makes Smirnoff so pure. Titles were composited into the plates, which were shot on a Phantom at 1,000 fps. The high speed created a working depth of field of only 2mm, while the amount of light required everyone in the studio to wear protective sunglasses.

 

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.