About Tomato


Lyle & Scott

Modernization of Lyle & Scott, including CI, print, e-commerce and product consultancy.
 After focusing the brand on its core styles of vintage, heritage, club and golf, a visual language was created based on stark B&W. Models were captured in portraits that reflect the attitude of each style, while highlighting individual product nuances and cut. For the online catalogue, over 500 products were shot flat, and placed on transparent backgrounds to let the brand imagery through. Navigation was also simplified to enable faster review and purchase from one menu.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.