Lyle & Scott
Modernization of Lyle & Scott, including CI, print, e-commerce and product consultancy. After focusing the brand on its core styles of vintage, heritage, club and golf, a visual language was created based on stark B&W. Models were captured in portraits that reflect the attitude of each style, while highlighting individual product nuances and cut. For the online catalogue, over 500 products were shot flat, and placed on transparent backgrounds to let the brand imagery through. Navigation was also simplified to enable faster review and purchase from one menu.