About Tomato


Work Not Work

Branding, cross media marketing and fashion design of Japanese menswear label Work Not Work, conceived and developed at Tomato with support from retailing firm Urban Research. The brand produces bi-annual collections, as well as many accessories and products with industry collaborators, inspired by the skilled workers and artisans of the late 19th and early 20th centuries. Along with branding, web, print and film, Tomato designed WNW’s retail stores, both located in Tokyo.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.