About Tomato


Waterfront Seattle

Branding and wayfinding project for Seattle’s waterfront district. Tomato’s involvement began at the earliest phase of city planning, with a brief to first signify that change was about to happen. This led to a simple piece of mark making: a single graphic signature painted on the pier. From this, logo and identity were unveiled, followed by signage to help residents and visitors navigate the area, and turning the soon to be demolished viaduct into a large scale street map. Tomato also created a tidal range meter as a public installation, and sight guides to reunite the city with its famous bay.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.