About Tomato


TV Asahi

Cross media identity for the re-launch of Japanese channel TV Asahi. After creating the core branding, it was made to “live and breathe” by having the visual elements generate from live sound input at locations throughout Japan. This creates an ever changing aural signature broadcast live 24 hours a day. The dynamic logo was then applied across a range of physical and virtual spaces, from idents, outdoor and print to signage, furniture and coffee cups. In doing so, the brand is always “alive” through a strategy of similarity and difference.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.