About Tomato


Sony CI

Branding created to link all of Sony’s networked technology. Rather than develop a static mark, the Connected Identity (“CI”) is a living, web-based network that generates changing imagery for TV end titles, websites, mobile apps and print. For TV, frames from the visual stream were downloaded just before each air date, ensuring a consistent yet always unique identity. In print, 
 a high-res targa frame from the stream was downloaded for each ad.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.