About Tomato

Integrated

Be Okinawa

Global re-branding and marketing for Okinawa. Starting with a brief to identify the true cultural identity, people and environment of the 700-mile archipelago, field research led to the core insight of Okinawa as a place of total immersion — a unique state of mind that one can explore and adopt. From the tagline “Be Okinawa”, documentary and reportage photography intertwine to portray the varied aspects of the region in a vivid yet real fashion. Tomato also created the campaign logo, original typography, visual motifs and an extensive brand manual.

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About Tomato Projects

Tomato was founded in 1991 as a collective of directors, designers, artists, writers and composers. The group develops cross platform, multimedia projects that are commercial, artistic and research based.

Tomato works in the areas of commercial film and content, cross-media campaign development, branding, interactive and digital/app creation, installations, events and motion graphics. Open collaboration is fundamental to the practice, and Tomato creates specific teams for every project, with members directly creating the work and responsible to the client.

To date, Tomato has created and produced in more than 35 countries, and their work has been recognized with over 50 international awards in the fields of film, design, typography, music and art direction. Primary studios are based in London and Los Angeles, with new field offices in New York, Tokyo, and Melbourne.