PBS ASKS TOMATO TO HELP PROMOTE THIER NEW SERIES "THE CROWD & THE CLOUD"
Tomato has been retained to create all digital and social media for the The Crowd & The Cloud, a 4-part PBS series on citizen science in a mobile technology age. Scheduled to air in March 2017, we proposed the series use its focus on digital/mobile to create a first in active content. Rather than wait for broadcast, we launched the series online in April 2016, using a wealth of social media platforms to create monthly live interactive experiences, discussions, video streams, and digital science projects. In tandem, an advertorial and partnership strategy will grow audience by targeted topics of interest. When the series airs, our social channels will serve as a 2nd screen for live chat and after show content. Check it out: http://crowdandcloud.org